Hindsight 1720: What Can We Learn From The South Sea Bubble
Today marks the 300th anniversary of the penultimate moment of the South Sea Bubble. On August 22, 1720, following the wild bull run from 128 pounds to over 1,000 pounds per share, the fourth and final share subscription of the South Sea Company took place. It proved to be the tipping point of the South Sea Bubble. Many attempted to become wealthy through the stock. Most failed. On August 22, South Sea shares were offered at 1,000 pounds, and by October they were 290 pounds. Families were reduced to beggary. This article outlines what today’s investors look out for, in order, to not suffer the same fate as the average citizen in England in 1720. Understand what you are investing in There are many things to look out for in investments, however, the most basic and important one is understanding the business. In the case of the South Sea Bubble, although the investors knew it was a trading company, but if they had dug just a little bit deeper then they would have found that on...