Financial Recessions: The Start-up Launch Pad
“To move from the old to what is about to come is the only tradition worth keeping”. Marcus Wallenberg wrote to his brother Jacob in 1946 to convince him to sell the family's interests in the railroad industry and focus instead on founding the airline SAS. The economy runs in cycles. As challenges arise, old business models are replaced by new ones that are more attuned to current consumer demands. Although most are pessimistic about the current economic situation there are some who are going out creating businesses that we may come to know in future years. These new businesses arise when people see an opportunity to fill a need or a new market develops. For example, when the pandemic started quarantine raised the need to meet virtually for people, schools, and businesses needed a way to virtually meet with online this problem was solved by ZoomInfo. Even out of crises, successful companies emerge. There are several patterns to watch for:...